Kapwing edits video in a browser tab, with automatic subtitles, one-click resizing between vertical, square, and landscape, and a library of templates for social cuts. It targets marketers and small teams who need a clip captioned and resized for three platforms before lunch, not colorists. Collaboration runs through shared workspaces and comments on the timeline, and repurposing a webinar into six vertical clips is the workflow it is built around.
Who it is for
Social media marketers who need captioned, resized clips without a desktop editor.
Key features
- Automatic subtitles with styling presets
- One-click resize for each platform
- Text-based editing of video
- Shared team workspaces
- Screen and webcam recording
Where it falls short
The free tier stamps a watermark and caps export resolution, and long or high-resolution projects get sluggish because everything is processed in the browser.
Pricing
Free plan with watermark and resolution caps; paid tiers per seat, with watermark removal on the first paid level.
Prices move; the tier structure is the part that stays true. Check current pricing on Kapwing.
Still deciding?
Alternatives to Kapwing
Frequently asked
Is Kapwing free?
Partly. Free plan with watermark and resolution caps; paid tiers per seat, with watermark removal on the first paid level.
What is Kapwing best for?
Social media marketers who need captioned, resized clips without a desktop editor.
What are the best alternatives to Kapwing?
The closest substitutes we list are CapCut, Descript and Vimeo. They sit in a similar price bracket but make a different trade-off, so read the weaknesses section of each review before switching.
Which platforms does Kapwing run on?
Kapwing is available on Web.