Frase pulls the top results for a query, summarises them into a brief, and lets you write against it in the same interface. It is cheaper than Surfer and Clearscope and covers the same core loop. The analysis is shallower, but for a small team the difference rarely justifies the price gap.
Who it is for
A small content team that wants Surfer-style workflows without Surfer pricing.
Key features
- SERP research condensed into a content brief
- Topic scoring against competitor coverage
- AI writer with source citations
- Answer engine optimisation for AI search
- Google Search Console integration
Where it falls short
The brief is only as good as the top ten results it reads, so it locks you into whatever the SERP already rewards, and suggestions get repetitive on long pieces.
Pricing
Trial is short and credit-limited. Plans start around $15 a month, which is the cheapest credible option in this category. Credits are consumed per document and per AI generation, so check both numbers.
Prices move; the tier structure is the part that stays true. Check current pricing on Frase.
Still deciding?
Alternatives to Frase
Frequently asked
How much does Frase cost?
Frase is paid software. Trial is short and credit-limited. Plans start around $15 a month, which is the cheapest credible option in this category. Credits are consumed per document and per AI generation, so check both numbers.
What is Frase best for?
A small content team that wants Surfer-style workflows without Surfer pricing.
What are the best alternatives to Frase?
The closest substitutes we list are MarketMuse, NeuronWriter and Surfer SEO. They sit in a similar price bracket but make a different trade-off, so read the weaknesses section of each review before switching.
Which platforms does Frase run on?
Frase is available on Web, Chrome and Google Docs.