Plausible is a lightweight, privacy-focused analytics tool that does not use cookies or collect personal data, which means it does not trigger consent-banner requirements in most jurisdictions. The dashboard is one page: visitors, sources, pages, and goals, with no sampling. It is open source and can be self-hosted.
Who it is for
A privacy-conscious site owner in the EU who wants traffic numbers without a cookie banner.
Key features
- Cookie-free tracking, no consent banner
- One-page dashboard, unsampled data
- Goal and event tracking
- Open source, self-hostable
- API for stats and reporting
- No free tier, trial only
Where it falls short
It deliberately omits the deep behavioural analysis product teams want, so it complements rather than replaces a full analytics stack.
Pricing
No free plan, only a trial; hosted plans start around $9 a month by pageview volume, and self-hosting the open-source version is free.
Prices move; the tier structure is the part that stays true. Check current pricing on Plausible.
Alternatives to Plausible
Frequently asked
How much does Plausible cost?
Plausible is paid software. No free plan, only a trial; hosted plans start around $9 a month by pageview volume, and self-hosting the open-source version is free.
What is Plausible best for?
A privacy-conscious site owner in the EU who wants traffic numbers without a cookie banner.
What are the best alternatives to Plausible?
The closest substitutes we list are PostHog, Microsoft Clarity and Umami. They sit in a similar price bracket but make a different trade-off, so read the weaknesses section of each review before switching.
Which platforms does Plausible run on?
Plausible is available on Web and API.