Umami is an open-source analytics tool that runs as a single service against Postgres or MySQL, tracks without cookies, and shows the handful of metrics most sites need. Because you host it, there is no per-pageview cost and no data leaving your infrastructure. It is also available as a cheap hosted service.
Who it is for
A developer running a few client sites who wants pageview numbers without a consent banner or a monthly bill.
Key features
- Cookie-free tracking, no consent banner needed
- Single container against Postgres or MySQL
- Pageviews, referrers, and goal events
- Shareable public dashboard links
- REST API for reporting
- No funnels or cohort analysis
Where it falls short
It is intentionally basic, with no funnels or cohorts, and self-hosting means you are responsible for backups and uptime.
Pricing
Self-hosting is free and open source with no pageview cap; the hosted service has a free tier with an event limit, and paid plans scale by monthly events.
Prices move; the tier structure is the part that stays true. Check current pricing on Umami.
Alternatives to Umami
Frequently asked
Is Umami free?
Yes. Self-hosting is free and open source with no pageview cap; the hosted service has a free tier with an event limit, and paid plans scale by monthly events.
What is Umami best for?
A developer running a few client sites who wants pageview numbers without a consent banner or a monthly bill.
What are the best alternatives to Umami?
The closest substitutes we list are Microsoft Clarity, PostHog and Plausible. They sit in a similar price bracket but make a different trade-off, so read the weaknesses section of each review before switching.
Which platforms does Umami run on?
Umami is available on Web and Docker.