Mixpanel tracks individual events rather than page views, which is what you need to answer questions like where users drop out of onboarding. Funnels, retention curves, and cohort analysis are the core, and the query interface is usable without SQL. The free tier covers a meaningful monthly event volume.
Who it is for
A product manager at a consumer app trying to find the exact step where onboarding loses people.
Key features
- Event-based funnels with breakdown by property
- Retention and cohort analysis
- Session replay on paid plans
- No-SQL query builder for product questions
- SDKs for web, iOS, Android, and server
- Free monthly event allowance
Where it falls short
It requires deliberate instrumentation, so you get out what you put in, and pricing scales with events in a way that punishes verbose tracking.
Pricing
Free tier includes a monthly event allowance that resets, paid plans scale by event volume, and the gate is data retention plus historical lookback rather than the tracking itself.
Prices move; the tier structure is the part that stays true. Check current pricing on Mixpanel.
Alternatives to Mixpanel
Frequently asked
Is Mixpanel free?
Partly. Free tier includes a monthly event allowance that resets, paid plans scale by event volume, and the gate is data retention plus historical lookback rather than the tracking itself.
What is Mixpanel best for?
A product manager at a consumer app trying to find the exact step where onboarding loses people.
What are the best alternatives to Mixpanel?
The closest substitutes we list are PostHog, Plausible and Umami. They sit in a similar price bracket but make a different trade-off, so read the weaknesses section of each review before switching.
Which platforms does Mixpanel run on?
Mixpanel is available on Web, iOS, Android and API.