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AI Tools

Chat assistants, image generators, and AI writing helpers.

The AI tool market moves faster than any other software category, which makes it both exciting and exhausting. New products launch every week, most of them wrappers around the same handful of models, and the marketing pages all promise the same things. What actually separates a useful AI tool from a demo you will abandon after a week is narrower than it looks: does it solve one specific job reliably, does it let you export your work, and does the pricing make sense once you stop being a free user? This section covers the assistants, image and video generators, and writing aids that have held up over time rather than the ones that trended for a fortnight. Each listing notes what the tool is genuinely good at, where it falls short, and what you would realistically pay if you used it every day.

C

ChatGPT

The general-purpose assistant that set the template.

FreemiumWeb · iOS · Android +2
C

Claude

Long-context assistant that is unusually good at writing and code.

FreemiumWeb · iOS · Android +2
E

ElevenLabs

Text-to-speech that clears the uncanny valley.

FreemiumWeb · API
G

Gemini

Google's assistant, strongest when it can read your workspace.

FreemiumWeb · iOS · Android
M

Midjourney

Still the strongest option for stylised image generation.

Web · Discord
N

NotebookLM

An assistant that only talks about the documents you gave it.

FreemiumWeb
O

Ollama

Run open models locally with one command.

FreemacOS · Windows · Linux
P

Perplexity

Answer engine with citations you can actually check.

FreemiumWeb · iOS · Android
R

Runway

Text and image to video, with real editing controls.

FreemiumWeb
S

Suno

Full songs with vocals from a text prompt.

FreemiumWeb
J

Jasper

AI writing built around brand voice and marketing workflows.

Web · Browser extension
G

GitHub Copilot

Inline code completion that grew into a coding agent.

FreemiumWeb · macOS · Windows +1
D

Deepgram

Speech-to-text API built for call recordings and live audio.

Web · API
S

Synthesia

Presenter-led training videos made from a script, no camera.

FreemiumWeb
E

Elicit

Reads academic papers and builds the evidence table for you.

FreemiumWeb
W

Wispr Flow

Dictation that turns rambling speech into clean written text.

FreemiummacOS · Windows · iOS
C

Copy.ai

The most generous affiliate programme in AI writing, which tells you something.

FreemiumWeb
W

Writesonic

Cheap at the entry point, confusing everywhere above it.

FreemiumWeb
R

Rytr

The cheapest way to find out you do not need an AI writing tool.

FreemiumWeb
A

Anyword

Scores your copy before you publish it, which is the interesting part.

Web
H

Hypotenuse AI

Quietly good at ecommerce product descriptions at scale.

Web
N

Neuroflash

A German-built writing tool that prices in euros and says so.

FreemiumWeb
E

Easy-Peasy.AI

The cheapest subscription that still does something useful.

FreemiumWeb
H

HeyGen

Avatar video that stopped looking like avatar video.

FreemiumWeb
P

Pika

Text-to-video with effects that are fun before they are useful.

FreemiumWeb · iOS
K

Kling AI

Strong motion physics from a Chinese lab, with the usual caveats.

FreemiumWeb
H

Hailuo AI

MiniMax's video model, generous with free credits.

FreemiumWeb
I

InVideo

Turns a prompt into an edited video, stock footage and all.

FreemiumWeb
P

Pictory

Turns blog posts and webinars into video without you editing anything.

Web
V

Veed

A browser editor that is better than it needs to be.

FreemiumWeb
O

Opus Clip

Cuts long video into shorts and picks the moments better than you would.

FreemiumWeb
F

Fliki

Text to video with a very good voice library attached.

FreemiumWeb
S

Submagic

Does one thing: captions that look designed.

Web
W

Wisecut

Auto-edits long talking-head video into something watchable.

Web
M

Murf AI

A voiceover studio that behaves like a real editor.

FreemiumWeb
P

PlayHT

The voice library with the best non-English coverage.

FreemiumWeb
S

Speechify

Reads things to you, at speed, without embarrassment.

FreemiumWeb · iOS · Android +2
L

LOVO

Voice generation plus a video editor in one subscription.

FreemiumWeb
R

Resemble AI

Voice cloning built for people who care about provenance.

Web
L

Leonardo.ai

Image generation with a credit system that rewards experimentation.

FreemiumWeb · iOS · Android
I

Ideogram

The one that spells words correctly.

FreemiumWeb · iOS · Android
R

Recraft

Vector output, which almost nothing else in this category does.

FreemiumWeb
M

Magnific

Upscaling that invents detail, for better and worse.

Web
K

Krea

Real-time generation, which changes how you prompt.

FreemiumWeb
F

Freepik

A stock library that grew an AI suite, not the other way round.

FreemiumWeb
C

Clipdrop

A toolbox of small image utilities that all actually work.

FreemiumWeb · iOS · Android +1
A

Adobe Firefly

The commercially safe option, which is the entire point.

FreemiumWeb
S

Surfer SEO

Content editor scored against the ranking pages, which is either smart or lazy.

Web · Chrome · Google Docs
F

Frase

Research, brief and draft in one window, at a price that makes sense.

Web · Chrome · Google Docs
N

NeuronWriter

The budget Surfer, with a lifetime-deal past.

Web
C

Clearscope

The expensive one that enterprise SEO teams actually buy.

Web · Google Docs · WordPress
M

MarketMuse

Tries to model your whole topic authority, not just one page.

Web
O

Originality.ai

Built to catch the thing you just generated.

Web · Chrome · API
R

Relevance AI

Build an AI agent team without writing code, which is harder than it looks.

FreemiumWeb
G

Gumloop

Node-based automation for people who liked Zapier until they outgrew it.

FreemiumWeb · Chrome
L

Lindy

An AI assistant for your inbox and calendar, set up by describing it.

FreemiumWeb
B

Bardeen

Browser automation that scrapes and fills without a server.

FreemiumChrome · Web
D

Dify

Open-source LLM app platform you can actually self-host.

FreemiumWeb · Self-hosted
C

Chatbase

A support chatbot trained on your docs, live in an afternoon.

FreemiumWeb
S

SiteGPT

Same idea as Chatbase, fewer features, different price.

Web
B

Botpress

The developer option in a category of no-code options.

FreemiumWeb · Self-hosted
V

Voiceflow

Conversation design as a canvas, used by people who take it seriously.

FreemiumWeb · Self-hosted
G

Gamma

Generates decks that do not look generated.

FreemiumWeb · iOS
T

Tome

Pitched at sales storytelling, which narrows it usefully.

FreemiumWeb · iOS
B

Beautiful.ai

Slides that rearrange themselves, predating the generative wave.

Web
F

Fireflies.ai

Meeting notetaker with the best search across everything you have recorded.

FreemiumWeb · Zoom · Teams +1
t

tl;dv

Unlimited free recordings, which is a strange thing to give away.

FreemiumWeb · Zoom · Teams +1
S

Sembly AI

Cheap meeting notes with the risk-taking checklist.

Web · Zoom · Teams +1
W

Windsurf

An AI IDE that keeps more context than the name suggests.

FreemiumWindows · macOS · Linux
C

Codeium

The free tier that is actually free, indefinitely.

FreemiumVS Code · JetBrains · Vim +2
Z

Zed

A fast editor written in Rust, with AI bolted on properly.

FreemacOS · Linux
C

Consensus

Search across research papers and get the consensus, not one study.

FreemiumWeb
S

SciSpace

Explains a paper you do not have the background to read.

FreemiumWeb · Chrome
G

Genspark

Generates a page instead of a paragraph, which is a different product.

FreemiumWeb · iOS · Android
U

Udio

Music generation with the clearest vocal rendering in the category.

FreemiumWeb
A

AIVA

Composes instrumental soundtracks and lets you own them.

FreemiumWeb
S

Soundraw

Royalty-free music generated to your length and mood.

FreemiumWeb
M

Meshy

Text or image to a 3D model with usable topology.

FreemiumWeb
L

Luma AI

Photoreal 3D capture from a phone, which is the magic trick.

FreemiumWeb · iOS
U

Uizard

Sketch to wireframe to UI, aimed at non-designers.

FreemiumWeb
L

Looka

Logo generation with a brand kit attached, priced on the download.

Web

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